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The Experience Economy

Millennials, generally considered those born between 1980 and 199 and America’s largest generation by population, are soon to enter their earning prime. With a majority of this generation now in the workforce, they currently command an estimated $1.3 trillion in...

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Strength of the Herd

There's a natural tendency for humans to copy one another, even without realizing it. We like to be part of tribes and social communities. When we notice that our social circle is doing something, we tend to follow suit. One great way to make an offer more valuable is...

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Glory Days

In 1983, the National Square Dance Convention listed the number of attendees at 30,953.  In 2017, the final number number was 3,654. I learned, in a math class, that percentage is the difference between two numbers divided b the original. 30,953 - 3,654= 27,299 Divide...

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Limited time only! Act Now! Learn to Square Dance!

As a follow-up to my thoughts on scarcity creating value.  Here are three tips for getting the most from advertising limited-time offers: Highlight the end date. Don’t hide the date in tiny legal mumbo jumbo. Make sure people see it. Call attention to it with bold...

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The Scarcity of a Resource and its Value

Scarcity of a resource increases its value. Unless, that is, we're talking about square dance lessons. Most clubs offer lessons once per year. Instead of using this as a selling point, far too many are apologetic about this fact. In marketing, consider these two...

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New Music Monday

Today's New Music Monday is brought to you by Ted Lizotte and Throw Back Tunes. I bought both of his inaugural songs, Cover Me, TBT-101 and Take Me Home (TBT-101). Cover Me is from Bruce Springsteen's album 'Born in the USA'. Take Me Home is from Phil Collins' album,...

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New Music Monday

There's been a sort of mini-Renaissance over the past couple of years regarding the music in Square Dance Land.  There are some new voices, vendors, and leadership in the business and it's lead to some really great music being available to callers and dance leaders....

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Scarcity, Value, and Square Dance Lessons

In traditional economics, scarcity of a resource increases its value. Gold, diamonds, tickets to a championship game are all expensive because their scarcity has increased its value. If you offer square dance lessons once a year, this should make its value go up but...

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The Rule for Reciprocation

In "Modern Square Dance Land," I often hear people bemoaning the fact they can't get people to try square dancing.  Far too often, in the same conversation, I hear, something about how many flyers were handed out promoting the lessons. A flyer, a circular, a leaflet,...

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The Importance of Placement

In architecture, there's something called Solid-Void Theory.  It holds that the placement of a solid object is as--or more--important as the object itself. A three-dimensional space is consider "positive space" if it has a defined shape and a sense of boundary....

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